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Nose Badge

Ford Anglia 105E - History - Nose Badge

Tom Karen is a British industrial designer of Czech descent. He was Managing Director and Chief Designer of Ogle Design from 1962 until 1999. He oversaw the design of the Bush Radio TR130 radio, the Raleigh Chopper, the Bond Bug, the Reliant Scimitar GTE, the Anadol A1 (FW5), an award-winning series of truck cabs for Leyland, and the Marble Run. In 2001, Tom Karen received an honorary degree from Loughborough University

But for the Ford Anglia story we have to go back to the 1950's when Tom Karen worked for Ford.
While he was at Ford, he was responsible for interior fittings such as instruments and dashboards, and worked on the Ford Anglia 105E.

"I worked in Ford’s Styling Studio in the 1950s.  The company had a very capable product planning function that prescribed in great detail the design parameters for every part that went into a car. My job was to do the badging for the Anglia 105E model and my brief was to design separate chrome letters spelling Anglia for the front of the car.  I did as I was told.  But I felt the separate letters were costly and each one needed plugging in and fixing with a clip.  I stuck my neck out and designed a badge made up of a single die-casting with a single plastic component insert with the Anglia name. I had models made of each design and showed it to product planning. They costed them, scratched their heads, and came down in favour of my design – which went into production. I was pleased and Ford probably saved more money than the salary I was paid (about £800pa.)"

Tom Karen, Industrial Designer

(Article Copyright © Design Week http://www.designweek.co.uk/voxpop/
what-was-the-first-thing-that-you-ever-designed-that-made-it-into-production/3039015.article )

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